What is a link in bio and how to create yours
Find out what a link in bio is, what it's for and how to build one page that gathers all your links in a single place, analytics included.
Table of contents
If you can only put one link in your Instagram or TikTok bio, a link in bio is the answer: a page that gathers all your links in a single, easy-to-share place.
What exactly is a link in bio
It's a simple page with your name, your photo and a list of buttons that lead to your content: your website, your shop, your latest video or your newsletter. Instead of changing your bio link every week, you always share the same one.
Why creators and businesses use it
- Gathers all your important links in one place.
- Updates instantly without touching your bio.
- Measures which links get the most clicks.
Your link in bio is your storefront: the first place your audience lands from social media.
How to create your link in bio
- Choose a username for your public page.
- Add your links and order them however you like.
- Share your link across all your social profiles.
Every visit and every click is recorded so you know what your audience cares about.
Link in bio and short links: better together
You can combine your page with measurable short links to analyse each campaign separately. That way you know which post drives the most traffic.
Want yours? Build your page and gather all your links in minutes.